Our VisionCOBY was founded by Mr. Young Dong Lee in 1991, with the corporate objective of delivering value, quality, and innovation in consumer electronics products to all consumers at all levels of income. Mr. Young Dong Lee set this objective in the mid 1980's while building a separate, $100+ million wholesale distribution business in New York City. His distribution company sold a wide array of branded CE products. Yet despite the strong growth of his business, Mr. Lee was unhappy that many consumers could not afford the brand name CE products that he sold. Recognizing a significant opportunity to create a new kind of CE company, Mr. Lee created COBY and steadily built consumer brand equities through an ever-evolving product line and by staying true to the company's core idea and objective of delivering consumer value. This simple business objective still remains true today as COBY aims to evolve into a world class CE brand.
Our History & Product EvolutionIn the early 1990's, COBY's business consisted largely of stereo headphones, cassette players, and audio & video accessories. These main product categories evolved to CD players and portable stereo systems in the late 1990's, but remained focused on the audio category due to the barriers that prevented entry into a video market then dominated by few large manufacturers. However, the new millennium brought about few key changes: VHS technology gave way to DVD technology, and Apple's iPod brought about a new age of music downloading via the Internet. These major developments opened the door for COBY to enter into the video category as well as transition from CD based products to MP3 based products.
As Coby gained more expertise in DVD technology, it combined DVD technology with another of COBY's core competencies - portable CE products. In the early 2000's, COBY successfully introduced its line of portable DVD players,and its early entry into the portable DVD player market resulted in substantial market share for the company. COBY also leveraged that success into its next emerging product category - digital photo frames. In fact, COBY was named the #1 selling digital photo frame brand in the US (in units) for calendar year 2008, according to renowned market research firm NPD.
Coby's new expertise in panel technology, gained from developing high-quality portable DVD players and digital photo frames, led the company into its next logical product progression of CCFL TVs. In 2009, COBY formally launched a revamped CCFL TV line by focusing on smaller screen size TVs and TV/DVD combo products, merging the latest technology with a sleek and innovative design.
Our FutureNow, as a key player in the TV industry, Coby's next evolution is to enter the highly competitive CCFL and LED market by offering a full array of screen sizes from 12 to 65 inches. In addition to entering the large screen size market monopolized by established TV industry giants, Coby is venturing to be a strong contender in 2011 by featuring 3D TVs and a revolutionary new 3D TV technology without glasses for the gaming community. To complete the competitive TV lineup, Internet TV, powered by Android OS will be available from 23 to 55 inches. Following the theme of technology-enabled HD TVs, COBY has also decided to enter the growing MID (Mobile Internet Device) category. COBY successfully launched two models in 2010 and has quickly gained the experience and expertise necessary to emerge as a strong player in the rapidly expanding tablet market for 2011. Among many other exciting elements, the Coby KYROS tablets offer the latest Android Operating System, and feature a generous touchscreen with wireless web browsing capability.
In its short history in the consumer electronics industry, COBY has experienced rapid growth and significant changes in its product offerings. Regardless of what the future may hold, one thing is certain - COBY will be continually expanding into new product lines from its core strengths, while always standing firmly by its vision of producing high quality, value CE products for our consumers.